Lowe's and American Forests Give Away One Million Trees for Earth Day
Stores nationwide educate customers, distribute trees and track
growth across the country
MOORESVILLE, N.C.--(BUSINESS WIRE)--
Lowe's is celebrating Earth
Day in a big way this year - one million trees big. On April 23,
Lowe's, in partnership with American
Forests, will give away one million tree saplings to customers
during in-store Earth Day celebrations nationwide. When planted, these
one million trees will eventually produce more than 260,000,000 pounds
of oxygen annually, providing air for more than 670,000 people for one
year.
Each tree will be bar-coded so customers can register their trees online
at Lowes.com/earthday
and see where other trees are being planted across the country.
Customers will also be able to scan a 2D barcode on the tree bag from a
mobile phone for instant access to tree facts and a short informational
video on how to plant and care for the sapling. Lowe's
and American Forests identified species for each region that can grow
successfully in the climate conditions and terrain. The size of the
sapling depends on the type of tree. Properly cared for over the years,
customers will enjoy seeing their tree become a centerpiece of their
landscape. The trees were grown by Jonsteen Nursery.
"Putting trees into the hands of our customers is a simple way to make a
big difference on Earth Day. We hope that these trees will be a catalyst
for our customers to seek out other simple ways to give back to the
earth at home and in day-to-day life," said Kevin Measel, Lowe's vice
president of nursery merchandising.
To plant a tree at home you will need a free, one-in-a-million tree from
Lowe's, a container, soil, water and light. Once the tree is planted,
just sit back, relax and watch it grow. Customers may even share their
tree growing stories and progress on the community
page of LowesCreativeIdeas.com.
Why plant trees? According to American Forests:
-- Planting trees makes cents.Planting trees strategically around your home
can cut your air conditioning bills in half by providing windbreaks and
shade.
-- Breathe in, breathe out.As trees grow, they naturally filter airborne
pollutants like carbon monoxide, lower the air temperature and produce
oxygen.
-- Pay your carbon debt.Planting just 30 Global ReLeaf trees will absorb
the amount of carbon dioxide that is produced by the average American
lifestyle each year.
-- Trees are beautiful!Plus,trees indigenous to the area are food sources
and homes for birds and animals that depend on them for survival.
Trees are available while supplies last. In addition to the one million
tree giveaway, Lowe's will host a special Earth Day Build and Grow
clinic at 10 a.m. on April 23. Every Lowe's store nationwide will offer
the Build and Grow clinic, which guides children through building a
wooden birdhouse to take home. To sign-up for the Earth Day Build and
Grow clinic at a local store, visit Lowes.com/BuildandGrow.
Customers in select markets will also be able to meet with local utility
companies at the store to learn about cutting energy costs at home.
For more information about Earth Day at Lowe's, visit Lowes.com/earthday.
About Lowe's
With fiscal year 2010 sales of $48.8 billion, Lowe's Companies, Inc. is
a FORTUNE(R) 50 company that serves approximately 15 million
customers a week at more than 1,750 home improvement stores in the
United States, Canada and Mexico. Founded in 1946 and based in
Mooresville, N.C., Lowe's is the second-largest home improvement
retailer in the world. For more information, visit Lowes.com.
About American Forests
American Forests connects, educates, and inspires people to restore and
protect rural and urban forests. Founded in 1875, the organization has
served as a catalyst for many of the most important milestones in the
conservation movement, including the founding of the U.S. Forest Service
and national park system, the creation of the modern environmental
movement, and literally thousands of forest ecosystem restoration and
education efforts. Since 1991, American Forests has planted nearly 40
million trees in forests throughout the U.S. and beyond, resulting in
cleaner air and drinking water, restored habitat for wildlife, and the
removal of millions of tons of carbon from the atmosphere. Learn more at www.americanforests.org.
About Jonsteen Nursery
The Jonsteen Company specializes in the mighty Coast Redwoods and Giant
Sequoias of California, but grows a wonderfully diverse selection of
trees that are available through various retail nurseries including
Lowe's, as well as through its own online tree boutique (www.sequoiatrees.com).
Over the years, Jonsteen has partnered with a wide range of
organizations and businesses - from The Smithsonian Institution to
Disneyland - in its efforts to educate about trees and put live trees
directly into people's hands.
Source: Lowe's Companies, Inc.