Campaign shows inspiring, motivating new Lowe's
"'Never Stop Improving' is not just a tagline - it reflects our
customer's mindset about their homes and their lives," said
As part of the new brand strategy, Lowe's is launching a new advertising
campaign today,
"The research shows that the new brand position and advertising campaign make Lowe's customers feel motivated, inspired, confident, and energized," Lamb added. "Lowe's will provide solutions for everyday home improvement challenges, and we will lead them through the journey of home improvement - from inspiration and planning to execution and enjoyment. Our commitment with the Never Stop Improving campaign and innovations like MyLowes is to become their trusted partner over the course of their lifetime."
The new advertising spot features up-and-coming new artist, Gin Wigmore. Wigmore's song "Don't Stop" shares the energy and uniqueness of the new, refocused Lowe's.
"Never Stop Improving" will be replacing "Let's Build Something Together."
About Lowe's
With fiscal year 2010 sales of
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6866142&lang=en
Source:Lowe's Companies, Inc.