Lowe's to Be Exclusive Home Improvement Retailer For STAINMASTER(R) Carpet
Lowe's and INVISTA Enter Exclusive Agreement to Deliver America's
Most Trusted Carpet Brand
KENNESAW, Ga.--(BUSINESS WIRE)--
Lowe's will become the only major home improvement retailer offering
STAINMASTER(R) carpet - North America's most recognized carpet
brand - Lowe's and STAINMASTER(R) brand owner INVISTA announced
today.
Under a multi-year agreement, the strategic alliance will deliver to
Lowe's customers more innovative, stain-resistant flooring options that
are both stylish and durable. Quality-conscious, value-seeking consumers
looking for the well-known brand will soon find an expanded selection of
STAINMASTER(R) carpet in the more than 1,700 Lowe's stores
across the United States and Canada. In today's economic climate, carpet
remains an affordable flooring option, and with 89 percent aided brand
awareness, STAINMASTER(R) is the brand most often recognized by
consumers.
"This is a 'win-win' situation for consumers, INVISTA and Lowe's," said
Steve Griffith, vice president of INVISTA's residential flooring
segment. "Today's consumers are seeking products and retailers that
deliver exceptional value, as well as brands that they know, love and
trust. Our high-quality products and trusted STAINMASTER(R)
brand is a great fit with Lowe's commitment to its customers."
Since its introduction in 1986, STAINMASTER(R) carpet has
revolutionized the industry with its stain and soil protection
technology.
"When shopping for carpet, customers look for products that deliver
durability, repellency and soil resistance features," said Patti Price,
Lowe's senior vice president of merchandising. "When our customers
choose STAINMASTER(R) carpet, they know the product will
perform in their active household. To further help customers, Lowe's
will feature a STAINMASTER(R)Carpet Gallery to help them
choose the right carpet and simplify the shopping experience."
Privately-held fiber producer INVISTA expects the alliance will enhance
the STAINMASTER(R) brand as a result of Lowe's targeted
advertising, merchandising and promotions.
Outside the home-center channel, STAINMASTER(R) carpet styles
will continue to be offered by local STAINMASTER(R) Flooring
Centers and aligned dealers in the U.S. and Canada.
About INVISTA
INVISTA is one of the world's largest integrated producers of polymers
and fibers, primarily for nylon, spandex and polyester applications.
With a business presence in over 20 countries, INVISTA's global
businesses deliver exceptional value for their customers through
technology innovations, market insights and a powerful portfolio of
global trademarks including: ADI-PURE(R), ANTRON(R),
AVORA(R), C12(TM), COMFOREL(R), COOLMAX(R),
CORDURA(R), CORFREE(R), DACRON(R), DBE(R),
DYTEK(R), FRESHFX(TM), LYCRA(R), PERFORMA(TM), POLARGUARD(R),
POLYSHIELD(R), POLYCLEAR(R), SOLARMAX(R),
STAINMASTER(R), SUPPLEX(R), SUPRIVA(R), TACTEL(R),
TACTESSE(R), TERATE(R), TERATHANE(R) and
THERMOLITE(R). For more information, visit www.INVISTA.com.
About Lowe's
With fiscal year 2009 sales of $47.2 billion, Lowe's Companies, Inc. is
a FORTUNE(R) 50 company that serves approximately 15 million customers a
week at more than 1,700 home improvement stores in the United States,
Canada and Mexico. Founded in 1946 and based in Mooresville, N.C.,
Lowe's is the second-largest home improvement retailer in the world. For
more information, visit Lowes.com.
Source: Lowe's