Quickly Click Your Way to a Perfect Appliance Match

Quickly Click Your Way to a Perfect Appliance Match

Lowe's Appliance Selector Tool helps find the ideal appliance for your home

MOORESVILLE, N.C.--(BUSINESS WIRE)-- In the past, choosing just the right appliance could be a complex decision. Now, Lowe's is making your choice as simple as a click of the mouse with its new, online Appliance Selector Tool (Lowes.com/ApplianceSelector).

Among Major/Core Appliance shoppers, who shop online, nearly 60 percent engage in product research, as reported by TraQline, a syndicated market tracking survey managed by The Stevenson Company, showing the Internet has become increasingly important in the decision-making process. Lowe's new tool will simplify the appliance shopping experience and help you find the right appliance for your lifestyle - based on the features you want and the way you live.

There is a separate tool for each appliances category: refrigerators, clothes washers and dryers, dishwashers, wall ovens, cook tops, ranges and built-in microwaves. The selector tool narrows down the appliances in real time as you answer a few basic questions. For example, customers seeking a new clothes washer could be asked:

    --  Are you interested in an ENERGY STAR(R) or high-efficiency washer?
    --  How do you want to arrange your washer and dryer?
    --  Do you want a top- or front-load washer?
    --  Would a quick wash cycle be helpful for you?

As each question is answered, the tool follows up automatically with corresponding questions, so each answer helps ensure you get the right appliance in the best price range for the customer. Lowe's Appliance Selector Tool will provide additional information as needed to assist with the question. For example, when asked if you prefer a quick cycle, the tool will note: Many washer brands offer cycles that let you wash and dry a small load in about a half hour.

And when you've selected the appliance that's right for you, visit any Lowe's store, shop online or on the mobile site or call our Lowe's Contact Center to complete your purchase. Lowe's carries more ENERGY STAR qualified appliances in stock than any other national home improvement retailer. According to EPA estimates, Lowe's sold enough ENERGY STAR appliances and other products in 2010 to save consumers more than $210 million each year on their energy bills compared with non-ENERGY STAR products. Consumers can find everyday ways to save energy and money at Lowes.com.

For more information and to try out the Lowe's Appliance Selector tool for yourself, visit Lowes.com/ApplianceSelector.

About Lowe's

With fiscal year 2010 sales of $48.8 billion, Lowe's Companies, Inc. is a FORTUNE(R) 50 company that serves approximately 15 million customers a week at more than 1,750 home improvement stores in the United States, Canada and Mexico. Founded in 1946 and based in Mooresville, N.C., Lowe's is the second-largest home improvement retailer in the world. For more information, visit Lowes.com.


    Source: Lowe's Companies, Inc.