Tribal DDB Chicago Named Agency of Record for Lowe's Companies Inc.
NEW YORK, May 22 /PRNewswire/ -- Tribal DDB Worldwide, a leading
interactive agency, has been selected as the digital agency of record by
Lowe's Companies, Inc. (NYSE: LOW). Tribal Chicago is charged with developing
and implementing all e-marketing initiatives.
Additionally, Tribal DDB brings Lowe's its vast expertise in ROI and will
deliver statistical forecasting and econometric modeling to establish a model
that will drive and track effectiveness and optimize the strategic insights
and performance of the creative. In providing these services, Tribal will work
closely with OMD Digital to develop a holistic media analysis and performance
strategy.
The transition to Tribal DDB begins immediately with new work slated to
launch next quarter.
"We are thrilled to have Lowe's as a new client. The Tribal-Lowe's
partnership was formed by a strong and true connection between our teams,"
said Paul Gunning, President of Tribal DDB East. "I am also increasingly proud
of our Chicago office for its demonstration of long term strategic thinking
and harnessing the strength of our network."
ABOUT TRIBAL DDB WORLDWIDE
Tribal DDB Worldwide (www.tribalddb.com), the world's most awarded
interactive agency, is a full-service interactive global network. Named
Adweek's Interactive Agency of the Year for 2005, Tribal DDB is headquartered
in New York and includes 38 offices spanning 23 countries throughout the
Americas, Europe and Asia Pacific region. In 2006 Tribal has been named
Businessweek's Sales Pitch of the Year, AdAge's Digital Campaign of the Year,
Adweek's Best Use of Viral and cited by Forrester Research as a "Go-To Agency
for Brand Image". Tribal DDB Worldwide Chief Executive Officer, Matt Freeman,
was also most recently named by Creativity magazine among the Top 50 Most
Influential People in 2006. During the 52nd Cannes Festival in 2005 Tribal DDB
took home the most Lions, the Cyber Grand Prix, and was named the Interactive
Agency of the Year. Tribal DDB Worldwide is part of Omnicom Group's
(NYSE: OMC) DDB Worldwide.
ABOUT LOWE'S
With fiscal year 2006 sales of $46.9 billion, Lowe's Companies, Inc. is a
FORTUNE(R) 50 company that serves approximately 13 million customers a week at
more than 1,375 home improvement stores in 49 states. Based in Mooresville,
N.C., the 60-year old company is the second-largest home improvement retailer
in the world. For more information, visit Lowes.com.
SOURCE Tribal DDB Worldwide
