Lowe's Celebrates Latest Home Team Member Lionel Messi during Copa América Tournament

Steve Stroud
Steve Stroud

Staff Writer

Jun 21, 2024

The Copa América tournament is underway, and the world is witnessing the newest Lowe's Home Team player, Lionel Messi, as he adds to his legendary status by breaking the record for appearances in the tournament. Select Lowe's stores around the country are getting in on the Messi-mania and hosting watch parties to support the world-class athlete as his Argentinian team looks to retake the tournament title as the defending champs from the 2021 Copa América.  

Lowe's store in Norcross, Georgia, kicked off the watch party gatherings with family-friendly soccer-themed activities, including a build-your-own mini soccer goal workshop with Lowe's red vest associates, photo booths, food trucks, and a giant screen to watch Argentina take the 'W' in a 2-0 match against Canada. Former footballer and Argentinian legend Mario Kempes was on site to view the victory and is a fan of how Lowe's is championing the game of soccer in América.

It's beautiful. You're seeing Lowe's beginning to build that appeal with soccer fans in the United States by bringing events such as this to different stores and a place where families can gather and eat food, and there are activities for kids and everything. It's very beautiful to see what Lowe's is doing.

Mario Kempes

Lowe's will continue to cheer Messi on, and host Copa América watch parties throughout the tournament. The complete list of dates and locations is below.  

Copa America Watch Parties

  • June 23 store #1771 (W. Dallas, TX)  

  • June 26 store #1872 (Puente Hills, CA)  

  • July 9 store #1106 (N. Bergen, NJ)  

  • July 10 store #1060 (SW Charlotte, NC)  

  • July 14 store #3413 (N. Miami Beach, FL)