Winning customer caught her favorite team in Miami
As the eyes of the football world turned to Miami for Super Bowl LIV, two Lowe’s customers (and lifelong 49ers fans) had to pinch themselves from the stands.
Jennifer Hermann was shopping for poinsettias when she entered Lowe’s Black Friday sweepstakes last November. Although a frequent customer, it was her first time taking advantage of the holiday savings on Black Friday.
“When I checked out, Lowe’s gave me the Super Bowl scratch-off, which I entered online a couple days later,” said Hermann. “Since I never win anything, I didn’t think much of it, but then the phone rang.”

Hermann had just won two tickets to Super Bowl LIV including airfare, accommodations and $1,000 in spending money from Lowe’s. After celebrating with her husband, they knew that with another stroke of luck, they’d be watching their favorite team: the San Francisco 49ers. This of course came to fruition as the 49ers faced off against the Kansas City Chiefs.


Lowe’s is the official Home Improvement Retail sponsor of the NFL and now sells more than 10,000 licensed NFL-branded merchandise items online and in select stores. For more information on Lowe’s NFL-branded merchandise, click here.