Jennifer E. Wilson

As executive vice president, chief marketing officer, Jennifer Wilson leads the marketing and digital commerce organizations, overseeing Lowes.com and Marketplace, in addition to all strategic brand and product marketing, loyalty and personalization, creative, media and Lowe’s retail media network. She is responsible for unifying the customer experience and closely connecting customer acquisition, engagement and commerce, while deepening loyalty and profitably growing share of wallet across channels. She joined Lowe’s in 2006.

Jen has more than 20 years of combined experience in marketing and merchandising, and most recently served as senior vice president, chief marketing officer. She has held multiple leadership roles with Lowe’s, including senior vice president, enterprise brand and marketing; vice president, integrated marketing; merchandising vice president, paint; and vice president, marketing strategy and media. She’s been recognized as an officer of excellence as well as a merchant of the year at Lowe’s. Before joining Lowe’s, Jen held various leadership roles at nationally recognized advertising and marketing agencies across the North and Southeast, serving a broad portfolio of retail and restaurant clients.

In 2026, Jen was named one of the World’s Most Influential CMOs by Forbes. She earned a bachelor’s degree in marketing and public relations from Kent State University, and currently serves on the board of directors for the Ad Council and the advisory board for Brand Innovators.